Michigan Likely Party

07/09/2021

Good afternoon VAN users!

Next week, we are rolling out an updated version of our MI Likely Party targets for all VAN users.

This latest iteration is designed to work similarly to VAN’s version of likely party, while offering a more comprehensive view of voters in your district. It also introduces new data from the MDP Donor and Volunteer data sets that have been matched to the voter file.

Likely Party Webinar on Wednesday, July 7th at 6pm

On July 7th at 6pm, MDP Analytics Director Martin Bergstrom will host a webinar on the history of likely party, how the new MI Likely Party targets were built, and how to use them in VAN. He’ll also walk through some of the back-end data structures and answer questions about the rollout of MI Likely Party targets.

Sign-up for the webinar here: https://www.mobilize.us/midems/event/399630/

Updated MI Likely Party Targets Hitting VAN July 8th

Following the above webinar, we’re making our new MI Likely Party targets available to all VAN users. You will be able to find these under the targets section of VAN as “MI Likely Party [Updated]”. They will keep the “[Ppdated]” language for a week of overlap with the old targets before we remove the old targets.



These targets will also be visible as a badge on voter profiles, and under the targets section of individual voter records. 


VAN’s Version of Likely Party Will Remain Available for One Month

These targets are designed to work as a complete replacement for VAN’s version of likely party, and we strongly recommend that any groups or campaigns still using VAN’s version switch to MI Likely Party targets. They offer a more comprehensive view of voters, and are better calibrated to Michigan’s unique politics than the national version of likely party.

However, we are going to leave VAN’s old version of likely party up through the election on August 3rd to avoid any disruptions to operations in the final stretch of the election. We will host multiple webinars to answer any questions or concerns before removing the old version on August 4th.

We are hosting our first webinar about the updated MI Likely Party targets Wednesday, July 7th at 6pm.

Sign-up for the webinar here: https://www.mobilize.us/midems/event/399630/

All the best,
The MDP Data Team